There's two kinds of design. One is graphic design, which is making things pretty. The other is experience design, which is making things work. These are wild generalizations, but you get my drift.
I do both, and neither. In other words, I do not concentrate on the effect of one over the effect of the other. They need to be married to each other, and happily so, like Mike and Carol Brady and their whole brood of interaction, ease of use and elegant beauty.
I love playing with pixels until every pixel is just right. Does that mean reaching for perfection? In one sense, it does. I'm not happy until everything works, and everything looks right, and everything is arranged and in its right place.
I work with you to make sure we reach your goals, and come up with the best design for your site. And I don't stop until we get there together.